| Shares of Kenilworth, N.J.-based Schering-Plough (SGP: 
                    news, 
                    chart) 
                    plunged lately by $1.74, or 10.6 percent, to $14.74 on volume 
                    of 20.1 million. Earlier, the shares sank as low as $14.16, 
                    their lowest level since September 1996.
  The pharmaceutical company said late Thursday that it expects 
                    second-half earnings per share to be lower than the first 
                    half of 2003. It also expects 2004 earnings to be lower than 
                    the level of earnings anticipated for this year.  Schering-Plough has been beset with numerous problems, including 
                    punishing generic competition for its flagship drug, the Claritin 
                    allergy medication. Schering-Plough's marketing practices 
                    have also come under the scrutiny of federal prosecutors. 
                    Last week, the company cautioned that it's suffering from 
                    insufficient cash flow.   Following the announcement, brokers slashed their earnings 
                    estimates and voiced hard-hitting criticisms of management. 
                    "Schering-Plough's update to the investment community 
                    provided some important information... but was clearly lacking 
                    in answers and direction for shareholders," Goldman Sachs 
                    said.   Goldman lowered its 2003 earnings-per-share estimates to 
                    42 cents from 48 cents and slashed 2004 projections.   Goldman noted that Chief Executive Fred Hassan didn't take 
                    part in the company's conference call held late Thursday, 
                    calling this "surprising, given the gravity of the message." 
                    Dresdner Kleinwort Wasserstein cut its rating to "hold," 
                    telling clients the dividend cut was not entirely unexpected. 
                    But the brokerage characterized the company's new outlook 
                    for 2004 earnings per share as "shocking... the market 
                    had been expecting 28 percent growth."  Serious measures  Schering-Plough's cost-cutting moves come on the heels of 
                    a company review overseen by Hassan, who took over as CEO 
                    three months ago. The board of directors, according to the 
                    company, requested the review upon Hassan's hiring.   Schering-Plough said it was reducing its quarterly dividend, 
                    to 5.5 cents a share from 17 cents, in a move that it expects 
                    to implement as of the fourth quarter. The 17-cent third-quarter 
                    dividend will be paid next Tuesday, as planned, according 
                    to company executives who answered questions on the conference 
                    call.   "The previous dividend level is not realistic given 
                    the company's reduced revenues, the need to conserve cash 
                    for inherited regulatory and legal issues, and the need to 
                    invest for future growth," said Hassan in a company statement. 
                    The company is also eliminating standard bonuses for 2003, 
                    freezing most of its employment merit increases and ceasing 
                    payouts of its profit-sharing program.   And, Schering-Plough said it plans to launch a voluntary 
                    retirement program, through which is expects to cut staff 
                    by about 1,000 or more.   The company will take a pre-tax charge of about $150 million 
                    in the fourth quarter related to the program. Executives said 
                    during the call that the company expects other cost-cutting 
                    charges to be recorded as well.   Finally, Schering-Plough said it will pare down executive 
                    privileges, closing its executive dining room and selling 
                    the company executive jet.   Carolyn Pritchard is a reporter for CBS.MarketWatch.com 
                    in San Francisco. SOURCE
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